High‑school idea → City‑scale movement
Build Dignity‑Machines — retire the exploitative cart.
Tirare replaces exploitative cycle‑carts with modular, electric dignity‑machines — designing dignity back into the street. Less pain. More pay. Humane cities.
The Problem
Over 3 million Indian laborers still rely on manually pulled carts. They burn thousands of calories daily, endure extreme spinal strain, and often earn under ₹300.
- Average lifespan: 52 years
- Back injuries: Affect 78%
- Air pollution exposure: 4× WHO safe limit
India Is Heating Up
With temperatures crossing 47 °C in parts of India, street labourers pulling metal carts face rising risk of heatstroke and collapse.
“It’s not just hot. It’s inhuman.” What does dignity mean when survival itself is at risk?
Animals Deserve Dignity Too
Across many cities, horses, donkeys and oxen are still used to pull overloaded carts in extreme heat — often without water, rest, or care. When they collapse, they’re beaten instead of rescued.
This is not tradition. It’s abuse — normalized on our streets.
Tirare stands for all lives. Our electric transition is also an animal‑welfare revolution.
Quantified Impact
Daily Income Comparison (₹/day)
Lifecycle CO₂ Impact (kg/year, per vehicle)
We include manufacturing, material sourcing and energy across each vehicle’s lifecycle for fairness.
Our Solution
Electric Cargo Trikes — Built for Real India
From brand‑new electric trikes to retrofitted carts, our modular system restores dignity, saves lives and boosts income.
- Zero down‑payment rent‑to‑own options
- Battery swap + lifetime service model
- Works for new builds and upgrades
✅ Plan A: Pay‑as‑You‑Go
₹0 upfront. ~₹60/day for ~30 months. Includes service, parts and battery swaps.
✅ Plan B: NGO/SHG‑Backed Microloan
₹0 upfront. ₹1,500–₹2,000/month for 24–36 months via trusted local partners.
✅ Plan C: Pilot Trial (CSR/Trust‑Building)
3‑month free trial for new cities or CSR pilots. Convert to Plan A/B post‑trial.
No vendor is turned away. Dignity is a right — not a reward.
Impact Over Time
Cumulative Results
Tirare & the SDGs
- SDG 1: End Poverty — Ownership‑driven upliftment
- SDG 3: Health — Less physical strain, better air
- SDG 8: Decent Work — Green dignified employment
- SDG 9: Innovation — Sustainable mobility at scale
- SDG 11: Better Cities — Empowered informal workers
Movement Manifesto
This is how we change the world: design that refuses cruelty, finance that invites ownership, software that keeps promises.
If a city is a story we write together, let this chapter be called dignity.
A Global Invitation
We invite UNDP, UNEP and UN‑Habitat to help us redefine labour, empower workers and green our cities — together.
Read the UN ProspectusJoin the Movement
Are you a policymaker, investor or global advocate? Let’s collaborate.